• New Site, who's this? (competition)

    If you haven't noticed already, we have created a brand new website and to celebrate we want to give you and your bestie a $500 Soho gift voucher each!  Not only have we got a brand new site, we are now accepting AfterPay and American Express as payment methods! For some of you, this has been a ... View Post
  • About Me

    Well as promised, lets kick things off, and in true Sound of Music fashion, let’s start at the very beginning. What little girl doesn’t dream of one of those Clueless closets, those endless revolving racks of clothes? Or perhaps those Princess Diaries drawers of tiaras and jewellery, or for some... View Post
  • Welcome to the world of Soho

    Hey there SG fans, As we move into a constantly digitalised world, we thought we would amp things up on our end. We love how much our business in growing from such humble beginnings and we want to do a few things to involve you all as our way to say thank you. With the blogosphere blowing up in ... View Post