Byron Bay. One of Australia’s most iconic surf spots and home of Arcadia Movement, the activewear label which lends a distinct nod to the chilled beach culture that those living the city life often love and crave.

With each individual piece a reflection of this luxe coastal vibe and intricate prints created from hand-painted artworks by the designer herself, Gemma Stanford let us in on her inspiration and desire to create a line which is popping up in workout wardrobes near and far.