For Jess, fashion is personal and s t e e l e. was created from her desire to build her very own dream wardrobe. Her process has remained the same since day one, each collection begins with Jess dreaming about what she’ll wear in the upcoming seasons.

As a mother of two daughters Asher 5, and Tyler 1, her style has evolved over the years and we took a glimpse behind the brand to find out more.