Jillian Beed, the designer and director of Rue Stiic, founded the brand in 2013 after moving to her distant roots of Australia from Venice Beach, California. Influenced by travels between Bali, Southern California, Europe and coastal Australian cities, Rue Stiic embraces a relaxed coastal to sparkling city light lifestyle with pieces that will take you from day to evening.

With a take on modernizing vintage, Rue Stiic flaunts stand out designs using luxe textiles, hand created prints, and easy wearing fits which can be styled to the wearer's individual personality.

Based in Byron Bay and handmade in Bali,
Rue Stiic embodies a refined bohemian culture celebrated in elements of the 
coastal Californian - Australian lifestyle.